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02

Self-service

Answer it once, publicly, for good.

Today

The same twenty questions every week, and the help centre is out of date.

Instead

A help centre provisioned in a few steps, with analytics naming the gaps.

What it takes

Three things have to be true.

  • Articles, categories, FAQs and news on your subdomain or your own domain

  • A no-result search table listing the questions you have not answered

  • AMI answering from those same articles before a person is involved

Point it at your desk and see.